TUNE INTO
THE FUTURE

THE “FUTURE READY” PODCAST

The world is in a state of transformation unlike any time before. New and disruptive technologies, huge societal shifts, erosion of trust amongst consumers towards businesses. As society, as organisations and individuals we feel that we feel that the old world that we know is changing: how we work, how we live, how we connect. Business as usual is over.

The question is though: do we want a return to business-as-usual? What do we want to keep? And what can we change for the better? Luckily there are progressive and independent people and organizations who are already finding innovative and exciting answers to these questions, showing us that it’s possible not only to survive, but to adapt and thrive!

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FUTURE READY IS A PODCAST FOR AND WITH THOUGHT LEADERS AND CHANGE MAKERS.

Host and co-founder of COSYN, Arne Kötting talks to business leaders, academics, independent experts, artists and more, exploring four key pillars of a successful, resilient and future-ready organization:

  • Transformation & Innovation

  • Workplace & Culture

  • Thought Leadership; and

  • Sustainability & ESG

Focusing on one of these topics in each episode, we’ll look at the companies who are getting it right and talk to the experts and thinkers who are leading in each area, finding out what they can teach us about building future-ready organizations.
Expect insight, expect surprises – and definitely expect inspiration. Time to get FutureReady.

LISTEN TO THE LATEST EPISODES HERE

#15 HOW TO RIDE THE AI-TSUNAMI IN CORPORATE COMMS?

So... what is AI's potential in corporate comms beyond ChatGPT? And how do we ride the roaring waves of change that are about to hit us? In the first episode of our Artificial Intelligence season, we are joined by Pajam Hassan, who is the CEO and founder of Intuitive.AI - a company that is specialized in building and implementing AI solutions to complex business issues. Drawing from Pajam's expertise both as a data scientist and as an entrepreneur, we demystify current AI developments that you thought were too tech-y for you to understand. We also discover exciting new possibilities for our industry and reflect on the role of comms leaders in the AI revolution. Ready to jump in? This episode is presented by Arne Kötting, and was produced by Ana Luiza Loio Becil and Nina Cerasuolo. FutureReady music theme "Botanics" by Elizabells, and sound editing by Carsten Steffens.

#14 HOW CAN NEUROSCIENC HELP US CATALYSE SUSTAINABLE CHANGE?

How can we make sustainable behaviours more appealing? Dr. Brandi Shaw Morris suggests that neuroscience can help us catalyse sustainable change by understanding how our brains work and what drives our behaviour. Brandi has worked in both academia and the private sector for more than 15 years. Currently, she is an assistant professor at Aarhus University in Denmark. Conducting research at the intersection between sustainability and neuroscience, In this episode, we learn from Brandi about the importance of changing people's minds before we can change entire systems – and about the role of communications and storytelling in doing so.

#13 HOW CAN PURPOSE UNLOCK SYSTEMWIDE SUSTAINABILITY TRANSFORMATION?

“Long-term well-being for all is the ultimate goal of an economy.” This can be easy to forget, since today's economic systems are largely designed for profit-maximization. But capital is not valuable in itself. It is merely a tool to move humanity towards long-term well-being. Putting this insight into practice requires a radical rethinking of business-as-usual. Companies must recognize sustainability as their raison d'être. After all, what is sustainability if not the pursuit of long-term well-being for all? **In this episode, we learn from Dr. Victoria Hurth about how purpose can help companies position sustainability at the core of their operations - for widespread change.

#12 HOW TO JOIN FORCES FOR SUSTAINABILITY?

Building partnerships across sectors is an essential aspect of tackling sustainability issues effectively and holistically.** The 17 Sustainable Development Goals (SDGs) recognise sustainability as always having social, environmental, and economic facets. Addressing the SDGs therefore requires varied approaches -- acting on multiple fronts and involving different actors. **It requires the private, public, and non-profit sectors to work together.** But joining forces for sustainability is not an easy task. Interests, objectives, and resources vary among stakeholders, and thus many pitfalls might arise. How can partners align on their sustainability vision and make a difference together? In this episode, we hear from Simon Brown about how businesses and non-profits can build strong partnerships for sustainability. Simon is Deputy Technical Director for Economic Empowerment at Sightsavers, an international organization that works with partners to treat and prevent avoidable blindness.

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