a Change in
Conversation
The podcast that transforms tech resistance into user adoption
Are you leading a complex tech transformation across multiple countries and functions, struggling to engage all your key stakeholders?
Are you looking for the hook that will get people to see business value behind your tech change?
Are you wondering how to make your project stand out in a noisy workplace?
You're in the right place.
The podcast for anyone in the trenches of a tech change, from CIO’s to IT leaders and project managers.
No matter if you're launching an ERP system, rolling out a new HR system, or aiming to boost AI usage in your organisation, “A Change in Conversation” will inspire and activate you to launch tech with minimal noise and maximum adoption.
Complete Project Cycle Coverage
Get practical tools and tips for every stage of your tech transformation - from initial strategy and stakeholder alignment through rollout execution to measuring adoption success.Profile-Raising Strategies
Learn the strategies that will get your project the profile and visibility it deserves.Insights and Inspiration
Receive insights gained from more than 25 years in leading large scale tech change to inspire you with your own project.
If you've ever wished a project had run smoother, earned more support, or delivered more visible impact — start here.
Ready to turn your tech change into a movement? Listen in…
#[3] [The art of positioning your change to deliver buy-in, not resistance]
Most tech programs unintentionally damage adoption by either overselling benefits or underselling the purpose. Overpromising creates disappointment when users experience turbulence at go-live; underselling makes the program invisible in a crowded internal environment. This article breaks down why expectations drive stakeholder behaviour, how to assess your true change impact, and how to set a narrative that protects adoption and ROI. You’ll learn a practical way to position your program with credibility — without noise, hype, or generic vendor messaging.
#[2] [The three common blind spots that could derail your ERP comms strategy]
Even well-structured programs face adoption risk when leaders treat each rollout as a fresh start. Employees don’t. They carry the memory of previous failures, current stress levels, and unclear strategic narratives into every new initiative.
This article breaks down three common blind spots—history, context, and strategic alignment—that consistently undermine ROI, regardless of platform or sector. If you recognise these patterns early, you protect adoption, reduce stakeholder risk, and spare your program from preventable credibility damage.
#[1] [Five comms strategies to guarantee your most successful ERP launch ever]
ERP outcomes vary widely between organisations using the exact same technology. The difference is not the system — it’s the human dynamics underneath the change. Legacy attachment, local power, team energy, cognitive overload and expectation gaps shape testing quality, data discipline, alignment and adoption. This episode explains why these forces matter, why leaders often underestimate them, and how early attention to human dynamics protects both your programme and your ROI.
#[0] [The school for stakeholder engagement IT leaders]
Technical readiness does not equal user readiness. In this inaugural episode of “A change in conversation”, we explore why ignoring stakeholder dynamics leads to expensive shelfware, cost overruns, and reputational damage for program leaders. We outline how to shift from "change management theatre" to engineered adoption that secures your investment, moving beyond the technical "go-live" to ensure actual business value is realized.
About your host
Arne Kötting founded COSYN after years of seeing organisations struggle with the human side of tech change.
He built the Change Playbook to codify what actually works — based on 20 years of watching these patterns. The Change Playbook is designed for IT program teams to confidently manage the human side of tech change in-house, without expensive consulting dependencies.
His conversational style cuts through complexity to reveal the fundamental principles that make tech change communication work—principles you can apply 1:1 to your own transformation challenges.