A Change in Conversation
The podcast that transforms tech resistance into user adoption
Are you leading a complex tech transformation across multiple countries and functions, struggling to engage all your key stakeholders?
Are you looking for the hook that will get people to see business value behind your tech change?
Are you wondering how to make your project stand out in a noisy workplace?
You're in the right place.
Subscribe through Spotify or Apple Podcasts to never miss an episode
This is a podcast for anyone in the trenches of a tech change, from CIO’s to IT leaders and project managers.
Whether you’re rolling out a new HR System, migrating your ERP, or aiming to boost the user-adoption of an existing Self-Service Tool – “A Change in Conversation” will inspire and activate you to launch with impact.
Complete Project Cycle Coverage
Get practical tools and tips for every stage of your tech transformation - from initial strategy and stakeholder alignment through rollout execution to measuring adoption success.
Profile-Raising Strategies
Learn the strategies that will get your project the profile and visibility it deserves.
Insights and Inspiration
Receive insights gained from more than 25 years in leading large scale tech change to inspire you with your own project
If you've ever wished a project had run smoother, earned more support, or delivered more visible impact
— start here.
Ready to turn your tech change into a movement?
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About your host
Arne Kötting founded COSYN after years of seeing organisations struggle with the human side of tech change.
He built the Change Playbook to codify what actually works—based on 20 years of watching these patterns. The Change Playbook is designed for IT program teams to confidently manage the human side of tech change in-house, without expensive consulting dependencies.
His conversational style cuts through complexity to reveal the fundamental principles that make tech change communication work—principles you can apply 1:1 to your own transformation challenges.