FOUNDATION: THE CREATIVE CHANGE JOURNEY

What to expect: Our 7=Sprint Methodology

SPRINT 1: UNDERSTANDING THE CHANGE ECOSYSTEMS

We dive deep into your change initiative, uncovering its purpose and how it fits within your organisation’s context, culture and history.

Output: A clear foundation that ensures all subsequent communication work addresses the real challenges at hand.

SPRINT 2: STAKEHOLDER MAPPING

We identify and analyse all stakeholder groups affected by the change to enable the creation targeted messaging that resonates.

Output: Detailed stakeholder profiles to identify concerns, communication preferences, and need-to-knows.

SPRINT 3: COMMUNICATION STRATEGY DEVELOPMENT

Together, we'll define clear, measurable communication objectives, developing a strategy that aligns with your overall change goals.

Output: The strategic framework that guides all activities, including principles, approach, and success metrics.

SPRINT 4: NARRATIVE CRAFTING

This is where creativity shines! We'll create a compelling, consistent change narrative that explains the why, what, and how of the change.

Output: A strong meta message that enables tailored comms for each stakeholder — answering the all-important, 'What’s in it for me?’

SPRINT 5: Campaign Time

Time to integrate everything we’ve developed so far into a targeted campaign that’s guaranteed to bring everyone onboard.

Output: A detailed campaign plan that fits with the culture, has the right message and tone, and works within budget. Fostering engagement - not cynicism.

SPRINT 6: COMMUNICATION ROADMAP

We'll build a comprehensive communication roadmap that sequences activities across all channels and stakeholder groups.

Output: a visual timeline that maps responsibilities and deliverables, creating a clear implementation plan aligned with your overall change timetable.

SPRINT 7: CASCADE STRATEGY & HANDOVER

We'll design an effective message cascade approach ensuring consistent communication delivery across your organisation.

Output: You'll receive all required tools and support mechanisms to empower your leaders, managers, and local communicators as key multipliers in the change process.

Now you’re all set to confidently develop your communication materials in-house.
With clear, easy to follow guidance that makes it easy even for non-communications professionals to land the message.

NOT SURE WHICH PLAN IS RIGHT FOR YOU?

We’re happy to discuss your needs and find the best approach with you.